There are things that a Web architect must know. You need to have a minds-eye image of what is possible before you spend too much money doing it. It is recommended that for optimal search engine placement you start by reviewing a site once, then on the second pass spend more time on the Web by surfing my links.
Write the text in your site like creating a good product specification. Use a word processor to layout all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content of each Web page to between one and two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of looking cute. And when this is finished, call a Marketing Consultant first, definitely before you call a web page designer.
Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design, as was mentioned earlier, the buyers who see your home page will leave before it finishes loading. While Marketing Web Page you should consider the fact that an average home page loads in 48 seconds, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading.
Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat. An animated mailbox is really not something to add to a commercial site.